Telegram content isn't indexed by search engines and vanishes in the feed — it's a black hole for any content. People still wonder how Telegram monetizes. It's simply profitable for Russians that we keep writing there — that alone is reason enough to fund its existence.

Everything posted to Telegram simply goes to waste. It will never show up in Google, neural networks will never learn from it, it won't bring any organic traffic.

Imagine hypothetically that Russians conquer Ukraine - they could easily claim that the Ukrainian language never existed, that only a handful of fringe groups spoke it, that it was artificial, that it appeared only in a few books and on official TV, and that people actually spoke Russian. And it would look that way. Because there's no living Ukrainian content on the internet. Only in Telegram and Facebook, which is also mostly closed off from indexing.

I don't even know how this happened on the Ukrainian internet, why it's so isolated from the outside world. In the English-speaking world, Reddit forums, personal blogs, blog aggregators, and other public content are quite popular. Although the survival of English personal blogs is quite a paradox - perhaps they survive thanks to the larger audience.

I started my own blog mostly because it's easy with modern AI. And I also wanted a place where I could share links instead of copying the same message in Telegram for the tenth time.

I'm also thinking about ditching Telegram altogether — keeping it only for personal messages.